HCG Cancer Hospital and Airport Authority of India (AAI) Champion Early Detection with Public Awareness Initiative “Left Right Kiya Kya?” in Odisha
BHUBANESWAR / JHARSUGUDA, ODISHA — October 24, 2026 — In observance of International Breast Cancer Awareness Month, HCG Cancer Hospital, in strategic collaboration with the Airports Authority of India (AAI), organized an impactful public awareness campaign titled “Left Right Kiya Kya?” across designated public concourses in Odisha on Friday, October 23, 2026.
The initiative aimed to normalize conversations around breast health, break prevailing societal taboos, and emphasize the critical necessity of regular Breast Self-Examinations (BSE) and timely clinical screenings.
Executed seamlessly by Spiritwave Events, who served as the official event partner managing end-to-end production and ground coordination, the activation combined live theatrical street performances (nukkad nataks), expert-guided demonstrations, and direct audience engagements. The high-footfall setting ensured that arriving and departing travelers, airport personnel, and local visitors were directly introduced to life-saving awareness.
The central performance, “Left Right Kiya Kya?”, used engaging, culturally resonant street theatre to address common misconceptions surrounding breast cancer—particularly the myth that cancer only develops with pain or only targets women with a family history. Through relatable humor and powerful dramatic moments, the troupe conveyed a clear clinical message: early detection significantly increases cure rates and saves lives.
> “Breast cancer remains one of the most diagnosed malignancies among Indian women, yet late presentation continues to be our biggest hurdle,” said a senior clinical representative from HCG Cancer Hospital. “Through proactive grassroots and public campaigns like ‘Left Right Kiya Kya?’, we aim to instill a habit of regular self-examination. Partnering with national entities like the Airports Authority of India amplifies this message to thousands of individuals and families who can take this knowledge back to their communities.”
Senior officials from the Airports Authority of India expressed strong support for the cause, underscoring AAI’s continuous commitment to public welfare, passenger health awareness, and meaningful corporate-civic partnerships. Standard visual branding across all official backdrops, standees, and educational handouts prominently featured the dual commitment of HCG Cancer Hospital and AAI.
Ground logistics, staging, and technical coordination were managed by Bhubaneswar-based Spiritwave Events, ensuring smooth, non-disruptive execution in high-security, high-traffic operational zones.
The campaign concluded with an interactive pledge station and the distribution of informative self-examination guides, urging every observer to ask the women in their families and social circles the defining question: “Left Right Kiya Kya?”
About HCG Cancer Hospital
Healthcare Global Enterprises Ltd. (HCG) is one of India’s largest dedicated cancer care networks. Known for pioneering advanced diagnostic technologies and comprehensive oncology protocols, HCG is dedicated to transforming cancer care through prevention, early diagnosis, individualized treatment, and compassionate post-care support.
About Airports Authority of India (AAI)
The Airports Authority of India (AAI) is a statutory body under the Ministry of Civil Aviation, Government of India, responsible for creating, upgrading, maintaining, and managing civil aviation infrastructure across the nation. Alongside airport operations, AAI consistently champions socio-cultural awareness, public safety, and health initiatives across its terminals.
About Spiritwave Events
Spiritwave Events is an Odisha-based experiential event management and brand activation agency specializing in corporate summits, public relations activations, turnkey healthcare campaigns, and large-scale public logistics.
