TAFE’s JFarm inaugurated in Rajasthan to empower the farming community

Mumbai : Tractors and Farm Equipment Limited (TAFE), one of the world’s largest tractor manufacturers, inaugurated its adaptive research centre, TAFE JFarm Rajasthan, at BhawaniMandi , reiterating its commitment to driving farm productivity and farmer prosperity throughsharing sustainable agricultural practices.

Mr.T.R.Kesavan, Group President – Corporate Relation and Alliances led the inaugural with his opening address. The facility was inaugurated by Mr. Sandeep Sinha, Chief Executive Officer – TAFE, in the presence of key members from the local government bodies, RajasthanDealer Partners and the most important guests, its customers.

This facility aims to empower farmers with practical insights and real-time demonstrations, helping them improve productivity and efficiency. The centre will showcase the latest advancements in agronomy and farm practices, including trends in crop production, protection, and processing, along with world-class farm mechanization solutions adapted to Indian farming conditions.

The JFarm Bhawani Mandicentre focuses on transforming Rajasthan’s agricultural landscape, with active participation from farmers, towards a more productive and sustainable future. TAFE believes in empowering its customers to become a progressive, self-sustaining, and prosperous agri-community.

JFarm, TAFE’s adaptive agricultural research and training initiative, was established in 1964 at Kelambakkam, Chennai, and has since been instrumental in bridging the gap between farm mechanization and on-ground farming needs. Apart from the Kelambakkam facility, JFarm has such a facility in Telangana. The JFarm and Product Training Centre (PTC) in Rajasthan is a CSR initiative and the thirdsuch facility in the country.

On the occasion of the inauguration, Dr. Lakshmi Venu, Vice Chairman, TAFE, said, “At TAFE, we have always believed that the progress of Indian agriculture depends on combining strong domain knowledge, appropriate technology, and a deep respect for sustainability. The inauguration of the JFarmRajasthan, reflects this belief and our enduring corporate social responsibility (CSR) commitment to stand alongside farmers as partners in their growth.

This centre offers practical learning spaces—where farmers can see, experience, and adopt solutions through live field demonstrations, crop‑specific applications, and targeted training programmes. JFarm Rajasthan, as a key hub, will play an important role in advancing farm mechanisation and extending its benefits to farmers across Rajasthan and the wider North Indian region.TAFE’s vision of ‘Cultivating the World’ reaffirms its long‑standing association with the farming community in Rajasthan and reflects our belief that sustainable agriculturaldevelopment must always be inclusive, practical, and farmer‑focused.”