Indriya, Aditya Birla Jewellerystrengthens Odisha presence with its latest store in Bhubaneswar
Bhubaneswar, 17th July 2026: Indriya, Aditya Birla Jewellery, has opened its latest store in Saheed Nagar, Bhubaneshwar, further strengthening its growing presence in Odisha. The launch marks the brand’s fifth store in the state and reinforces Indriya’s commitment to expanding across culturally significant markets where jewellery continues to play an integral role in celebrations, milestones, and personal expression.
Strategically located on Janpath Road in Saheed Nagar, one of Bhubaneshwar’s most prominent retail destinations, the new store brings Indriya to a city where jewellery purchases have traditionally been shaped by trust and long-standing relationships, while a new generation of consumers is increasingly seeking contemporary design, certified craftsmanship and an elevated retail experience. With its thoughtfully curated collections and experience-led retail format, Indriya aims to cater to the evolving preferences of Bhubaneshwar’s discerning consumers, spanning bridal shoppers, modern professionals, gifting occasions, and everyday wear.
Indriya’s new store brings together a wide assortment of over 32,000 designs across bridal jewellery, festive collections, contemporary statement pieces, and lightweight everyday wear. Staying true to its design-first philosophy, Indriya offers jewellery across diverse styles, occasions, and wearing preferences, enabling customers to discover pieces that feel both rooted in tradition and relevant to modern expression. Complementing this is a thoughtfully designed retail environment, including dedicated spaces such as the kaarigari room, making every visit more immersive and engaging.
With this launch, Indriya continues to strengthen its retail footprint in Odisha, bringing its expansive jewellery portfolio and signature in-store experience closer to consumers in Bhubaneshwar and the surrounding region.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Trust has always been at the heart of jewellery purchases in Bhubaneshwar, and that is what makes this market particularly meaningful for us. What is equally exciting today is the growing appetite for jewellery that reflects evolving lifestyles, whether it is a bride looking beyond traditional designs, a young professional investing in natural diamonds or someone celebrating everyday milestones with meaningful pieces. At Indriya, we have consciously built our collections to cater to these diverse aspirations while remaining rooted in authenticity and exceptional craftsmanship. Our new store in Saheed Nagar is an important step in strengthening our presence in Odisha and bringing the Indriya experience closer to customers in the city.”
As Indriya continues to expand its retail footprint across India, Odisha remains a strategic market in the brand’s growth journey. The launch of its latest store in Bhubaneshwar reinforces Indriya’s commitment to building meaningful consumer connections through thoughtfully designed spaces, contemporary craftsmanship, and elevated jewellery experiences, while strengthening its position as a preferred jewellery destination for modern Indian consumers seeking design, emotion, and individuality in every purchase.
