Vedanta Aluminium Marks Menstrual Hygiene Day 2025 with Week-long Awareness and Outreach Program
Bhubaneswar,prabaha news : On Menstrual Hygiene Day, Vedanta Aluminium, India’s largest producer of aluminium, reaffirmed its commitment to women’s health through a week-long initiative aimed at raising awareness and promoting menstrual hygiene practices across its operations in Odisha.
Observed globally on May 28, Menstrual Hygiene Day is a clarion call to end the stigma surrounding menstruation and ensure equitable access to safe and affordable menstrual care for women and girls. Vedanta Aluminium’s campaign this year focused on empowering adolescent girls and women with accurate information, resources, and support to manage their menstrual and reproductive health with dignity.
The program, which reached over 350 women and adolescent girls, included a series of impactful activities. In Lanjigarh, home to Vedanta’s alumina refinery, the Red Dot Campaign was rolled out, encouraging open dialogue and challenging societal taboos associated with periods. In a bid to normalize conversations around menstruation, medical expert Dr. Nareen Ali led awareness sessions on menstrual health and hygiene practices, providing scientific insights and practical advice to participants. A comprehensive workshop was conducted for more than 100 women and adolescents, delving into aspects of sexual and reproductive health to equip them with knowledge for informed and safe decisions.
Furthering its commitment to basic hygiene, Vedanta Aluminium continued the regular distribution of sanitary kits, which include essential hygiene products such as sanitary pads, to support daily needs and promote consistent hygiene practices among women.
In addition, around the company’s Jamkhani, Kuraloi, and Ghogharpalli coal operations in Jharsuguda and Sundargarh districts, Vedanta Aluminiumhas planned a special outreach initiative to distribute heat bags and ‘Menstrupedia’ educational booklets in schools. These booklets, designed to educate both girls and boys about puberty and physical changes in a friendly and inclusive manner, aim to foster awareness from a young age and cultivate gender-sensitive understanding around menstrual health.
Speaking on the occasion, Sunil Gupta, Chief Operations Officer – Vedanta Aluminium, said:“Ensuring menstrual health and hygiene is a societal imperative. Through continued efforts like these, we aim to empower women and adolescents with the knowledge and means to manage their health with dignity, while encouraging communities to break the silence and stigma around menstruation.”
Vedanta Aluminium’s commitment to sustainable community development is rooted in its belief that good health and awareness are key enablers of women’s empowerment. The company continues to champion grassroots health and hygiene programs across its areas of operation, in alignment with its ESG vision and the United Nations Sustainable Development Goals (SDGs), particularly SDG 3 (Good Health & Well-being) and SDG 5 (Gender Equality).
Vedanta Aluminium remains dedicated to empowering local communities through promoting education, healthcare, sustainable livelihood, infrastructure, and grassroots sports and culture. These efforts underline Vedanta Aluminium’s commitment to driving transformation within and beyond its operational areas, fostering a sense of community contribution towards the overall growth and advancement of Odisha. By collaborating closely with local authorities and community stakeholders, the company ensures its interventions lead to tangible socio-economic progress.
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.42 million tonnes in FY2025. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2nd in the S&P Global Corporate Sustainability Assessment 2024 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
